IIPTF Promotion
In order for IIPTF-2010 to be a meaningful experience for buyers and exhibitors alike, all relevant entities must be informed.
IIPTF will be promoted throughout India and abroad through various channels:
Other International Pet Fair Directories and Websites: There are numerous pet trade fairs happening around the World. The fair will be advertised in other fair directories. Many foreign delegates at IIPTF-2009 stated that they heard about our fair in an advertisement in the CIPS Fair (China) directory. Linked banners will also be placed on the websites of other pet fairs.
Visits to other Pet Trade Fairs worldwide: The organizers are regular visitors at Interzoo in Germany, CIPS in China and ZooMark in Italy. In fact they exhibit in an IIPTF booth at CIPS. All of this is to promote IIPTF.
Our Website: Key words on this website will direct buyers and exhibitors looking for pet trade fairs in India or elsewhere to this site. There will also be linked banners on other pet related websites.
Daily Press: Advertisements will be placed in prominent dailies across India
Other Press: Advertisements will be placed in other pet related magazines worldwide.
Electronic Media: Our Electronic Media Partner will highlight the Fair.
Press Conference: A press conference, with attendees from electronic and print media will announce the fair.
Banners and Posters: These will be posted at key locations, including in the back windows of moving vehicles.
Our Database: As publishers of Creature Companions magazine, we have a huge database of pet industry entities worldwide. Most of these will be informed individually be letter or email.
