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IIPTF
Promotion
Getting the word out
In order for IIPTF-2009 to be a meaningful experience for buyers and exhibitors alike, all relevant entities must be informed.
IIPTF will be promoted throughout India and abroad through various channels:
Other International Pet Fair Directories and Websites: There are numerous pet trade fairs happening around the World. The fair will be advertised in other fair directories. Many foreign buyers at IIPTF-2008 stated that they heard about our fair in an advertisement in the CIPS Fair (China) directory. Linked banners will also be placed on the websites of other pet fairs.
Our Website: Key words on this website will direct buyers and exhibitors looking for pet trade fairs in India or elsewhere to this site. There will also be linked banners on other pet related websites.
Daily Press: Advertisements will be placed in prominent dailies across India
Other Press: Advertisements will be placed in other pet related magazines worldwide.
Electronic Media: Our Electronic Media Partner will highlight the Fair.
Press Conference: A press conference, with attendees from electronic and print media will announce the fair.
Banners and Posters: These will be posted at key locations, including in the back windows of moving vehicles.
Our Database: As publishers of Creature Companions magazine, we have a huge database of pet industry entities worldwide. Most of these will be informed individually be letter or email.
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