The Indian pet care industry is growing in a consistent manner, and Bengaluru got a taste of its size at the Indian International Pet Trade Fair (IIPTF) 8 that was held in the city from February 6-8, 2015.
The fair, which was being held for the first time in the southern part of the country, was well received by both consumers and businesses alike. The IIPTF provided a common platform for the pet care industry where the Indian and global players came together and discuss the emerging trends. The business community directly interacted with consumers and got an insight on their needs.
The fair witnessed participation and delegates from countries such as China, US, Taiwan, Japan, Slovakia, UK, Honolulu, Egypt, Israel, UAE and Germany. On the sidelines of the fair, meetings were conducted between buyers and sellers of pet care products and services.
Indian pet retailers, professional dog groomers, and veterinarians flocked to the IIPTF looking for business opportunities from Indian and foreign companies. Similarly, Indian manufacturers, importers and exporters converged at the exhibition for networking and meeting prospective business partners.
IIPTF catered to the entire ecosystem of dogs, cats, fish and more. Aqua-enthusiasts were visually treated to life size aquariums created by ADA India. World renowned brands such as Seachem Laboratories, Aquasstar , Aqua World (Distributor of Sera) and Ugam Distribution (Distributor of Hagen) also showcased their products at the event. ADA also conducted an aqua-scaping session where the team created a beautiful underwater landscape from the scratch.
Pet Practitioners Association of Karnataka (PPAK), an elite body of veterinary practitioners of small animals, held a veterinary conference to discuss the latest developments in veterinary technology and techniques.
Major activities at the fair included a training camp by Dog Guru Amrut, where Canine Behaviourist, Amrut Sridhara Hiranya won accolades from pet owners and lovers. The camp shared tricks and tips with pet owners and apprised them of ways to ensure a great relationship with the canine child.
In addition, the IIPTF 2015 also hosted 'Groom India' contest and workshop by Fuzzy Wuzzy, Bengaluru's leading pet styling studio and spa. The grooming event saw many transformations as groomers put on their creative hats and presented dogs in a variety of avatars. For example, Rachana from Mumbai transformed her Min Pin dog into a beautiful peacock. The grooming session was judged by Mrs. Yashodhara Hemchandra, Pet Behavioural Consultant and a Professional Dog Breeder, All Breeds Judge; Ms. Sue Lyn Tong from Singapore who is a Master Groomer, International All Breeds Judge and Professional Show Handler and Radhiya Hemchandra, Professional Pet Groomer & Stylist and India's only participant and winner in an international grooming event.
While the grooming event kept the pet owners enthralled, many pet lovers also found their true love at the Precious Paws Foundation stall. The IIPTF 2015 held Bengaluru's biggest adoption drive, and was supported by the NGO partner Precious Paws Foundation. There were eight Indian breed dogs that found their fur-ever home during the three day event.
Several activities were also held to encourage pet parents to interact and engage more with their pets. Dog fashion show, fun and games shows and dog training sessions received thunderous response from attendees.