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3th India International Pet Trade Fair
January 30, 31 and February 1, 2009
Press Release: Curtain Raiser
Millions of people across the globe watched black Labradors march fearlessly into the war zone, along with elite commandoes, when a handful of heavily armed terrorists wrecked havoc in Mumbai for nearly three days.
Even as commandoes were engaged in a fierce gun battle inside luxury hotels – the Taj and the Oberoi and Nariman House housing complex in an area populated by the upper crust of the society, the rich and the famous, the celebrities -- the trained dogs were sniffing out explosives, bombs and booby-traps left behind by the militants.
The sniffer dogs worked non-stop all through the 60 hour battle to help their masters rid the areas of all explosives. Ever wondered how the man's best friend is turned into the greatest detective and security agent, worldwide?
All visitors to the Third India International Pet and Trade Fair (IIPTF) starting January 30, 2009 at Noida will have an opportunity to watch dog trainers and handlers at work and interact with them for tips.
FOR PET LOVERS: Pet lovers will get a chance to see for themselves all the advances made by the growing pet industry in India and abroad. On display will be a range of domestic and foreign dog breeds, pet products. Besides, there will be many firsts – seminars, workshops, lecture demonstrations on pet care, pet grooming and training. Dog shows, contests, entertainment will only add to the fun quotient at the fair.
The fair will not just be limited to dogs alone. The entire range of pets – cats, fishes, horses to name a few – will be on display at this domestic animal kingdom the Noida fair venue will become.
FOCUS ON BUSINESS: Though the focus is on individual pet lovers, the India International Pet Trade Fair (IIPTF) has come to be recognized for the business it has generated for the domestic and foreign pet industry. More than 50 domestic pet food, pet care and pet grooming product manufacturers have confirmed their participation as also some companies from China, Poland, Singapore and Italy. Hundreds of international buyers of pet food and pet care industry too have announced their intention to participate in the fourth edition. At the IIPTF 2008, buyers came from 21 countries.
The IIPTF gives an opportunity for the domestic and foreign pet care industry to network and form joint ventures as also a chance for the foreign industry to explore and enter the pet industry in India, estimated to be growing at an envious rate of 10-15 per cent, beating global trends of economic slowdown.
The IIPTF will be, in short, a one stop shop for all individual and business needs when it comes to the pet industry – a venue where the individuals can choose from a variety of choices, get expert advise and for the entrepreneurs a chance to look at investment opportunities in an industry that is growing phenomenally. For the small and medium investors and self employed, pet industry offers several opportunities as it caters to the tastes and preferences of the people who are willing to spend. Showcased at the fair will be a few success stories of entrepreneurs, who made their investments come good in a short time. A few of them are being persuaded to make detailed presentations at the interactive sessions being planned for the individuals and business participants.
Among those who have confirmed participation is last year's visitor from Australia, Mr Cameron McTavish, Chairman of Aristopet, a large Australian pet goods manufacturing company, finds the IIPTF a very good idea. "This is a great show. I have been in the pet industry for a long time. I have watched it grow in popularity across Asia, starting with Japan quite a while ago and now it is catching up in India in a big way."
It is not for nothing that even the union government recognized this growth and as an encouragement, Union Finance Minister P Chidambaram had given tax concession to the pet food and pet care industry in India with a view to encourage it further. In fact, neighbouring China is a bigger player compared to India in the global pet industry.
Given the right atmosphere, competition, technology and investment, pet industry sure gives India a chance to enter global markets in a much bigger way. Besides, domestic companies can actively work towards import substitution, as some of the companies have done already.
Venue
Expocentre Noida
Expodrive, A-11, Sector-62,
National Highway 24, Noida - 201301
Opposite Shipra Mall
For further information, contact:
Binoy Sahee +91 9891013797, +91-120-2401282 binoy@lbassociates.com
Linda Brady Hawke +91 9811037087, +91-120-2401282 linda@lbassociates.com
Website: www.iiptf.com
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